Tuesday, September 16, 2008
About ten days ago Bob T Bear (esq.) posted about his trip to Canterbeary (sic) and his encounters with Bishop bears who hide Toblerone chocolate bars in their mitered hats.
I promised Bob that I would write a post about Toblerone chocolate and its hidden significance to bears.
So now I will present a brief history of chocolate, Toblerone and possibly bears.
The Maya first began farming the first cocoa plantations in the Yucatan peninsula.
The Mayan god of the cacao plant was Chak el Chuah.
On his fourth journey to America, Christopher Columbus landed in Nicaragua and became the first European acquainted with cocoa.
In 1528, Hernado Cortéz brought to Europe the first cocoa and the equipment needed to prepare it.
In 1657, a Frenchman opened the first chocolate store in London, England.
In 1692, Louis XIV issued an edict levying taxes on chocolate.
All together now, "Boo Louis!"
In 1875, a Swiss man, Daniel Peter, introduces the first milk chocolate to the market.
Hip Hip Hooray, Hip Hip Hooray!
In 1908, Toblerone is born. Theodor Tobler and Emil Baumann develop a unique chocolate, TOBLERONE. Thereafter, Toblerone with its special recipe, triangular shape and unmistakable Toblerone logo, becomes the Swiss chocolate par excellence.
In 2000, a smooth redesign of the packaging takes place and the Matterhorn is shown on the package design.
On the Matterhorn, there is something hidden.
Can you see it?